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> Burger King I'm Spicy Guy
Peter Everhard
post Jun 18 2004, 01:46 PM [ Post #1 ]


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There are a lot of things interesting about this series of Burger King Commericals showing this group of people in an office setting.

The commericals are shot in this "bleached-out" look that I think I first noticed in European commericals (or commercials for European products). This "bleached-out" look is not at all flattering to White People, it makes White skin blend into the background to produce an effect which is hard to describe, but which is clearly not flattering.

I think I saw something on the net that this kind of a commerical (i.e. a commercial shot in an unflattering light, featuring somewhat unattractive people doing somewhat unattractive things) is a product of the fact that market research shows that most people are jaded with the standard marketing pitch in most commercials. I have to say that the commercial is rather interesting and it does hold your attention (it doesn't make me want to eat Burger King Burgers, but it is interesting).

Anywho, my main reason for this entry is that I tried to find information on the net about the commerical to get the identity of the "I'm Spicy Guy", i.e. the actor who attempts to create his own nickname "Spicy" in the office. He is told that he can't do that by a co-worker.

Almost all of the search results in almost every search engine for "Burger King I'm Spicy" are blogger's entries in their blogs. Not one of the blog entries has any useful information whatsoever about the spot or the actors in the spot.

I think this is the case for separating blogger crap from the search results of search engines.


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