Google to Buy Primedia About.com ? Options

[Critter]

there is a discussion on searchenginewatch.com about Google buying Monster.com, below is my feelings on why I think Google would be interested in About.com or creating a Guide System similar to about.com

Isn't Monster.com and the job boards THE major advertisers on Google (and everywhere else on the net)?

If Google buys Monster.com, would not the other job boards see this as a threat to their businesses and think twice about advertising with a competitor?

Also, I think that there is more "friendship" between google and yahoo.com than seems apparent (I noticed for certain search terms that they don't duplicate each others results).

I see Google and Yahoo.com deciding to SHARE the search market (to keep others out) and not duplicate each other's strategies. Yahoo already owns hotjobs.com and has substantial stock in Google.

I don't know why, but ALL of the major media seems determined to ignore the fact that the government is offering employers job posting for free. At some point, the fact that every city will have a job board where employers in those cities can post jobs for free will have an impact on the major jobs board. I don't see MASS oriented job sites as having a great future since, (as one guy said to me), employment is LOCAL.

Google already has a RELATIONSHIP with about.com and it seems to me that it would be consistent with Google's strategy if it either bought about.com or created some kind of similar GUIDE system.

What has always bothered me about google is that it seems to be a company of very technical people, yet its database is based entirely on POP knowledge (I don't think the average person in American is an engineer).

Google has to see a need to have, let's say, more educated guides/filters that can direct businesses and technical people to more TECHNICAL information on the net.