Mobile Retail Commerce Rises While Social Shopping Drops in Second Qua Options

[IBM Ondemand]

Mobile shopping rose while social media sales fell, providing an indication of where US retailers may invest in order to capture the attention and loyalty of the digital consumer, according to a new report from IBM. The IBM Retail Online Index, a cloud-based analysis of the online retail sector reported that retailers experienced 15 percent growth in sales from mobile devices but saw a 20 percent decline in sales traced to social media based on a much smaller base over this three-month period.

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http://www.ibm.com/press/us/en/pressrelease/38349.wss